Table of Contents

I. EXECUTIVE SUMMARY

1. Building Trust with the Public

1.1 A Single Channel for Communication

1.2 Sharing of Accurate Information Fast and Transparently

1.3 Fast Response to False Information and Infodemic

2. Building Social Solidarity and Cooperation

2.1 Science-based Approach to the Pandemic, Empathizing with the Public, Proactive Communication, and Careful Use of Language

2.2 Communication to Empower and Educate Citizens in Responding to COVID-19

3. Communication with People Lacking Accessibility to Information

3.1 Paying Closer Attention to Those Lacking Accessibility to Information

3.2 Communicate with an Easy-to-understand Language

II. RISK COMMUNICATION STRATEGIES

Chapter 1: Communication with the News Media

1.1 Daily Press Briefings: Messages of Trust

1.2 Daily Press Briefings: Messages of Empathy

1.3 Daily Press Briefings: Messages of Social Solidarity

1.4 Communication with Those Lacking Accessibility to Information

1.5 Management of Rumours

1.6 Special Briefings: Communication with Children

1.7 Communication for Scientific Information and Protection of Private Information

Chapter 2: Communication with the Public

2.1 Response to Infodemic

2.2 Language to Prevent Bias and Discrimination

2.3 Fast and Transparent Sharing of Accurate Information

2.4 Communication to Induce People’s Participation

2.5 Communication to Build and Strengthen Social Solidarity

2.6 Communication to Ease People’s Psychological Distress

2.7 Communication through the 1339 Call Centre to Answer the Public’s Questions

Chapter 3: Communication with the Private Sector

3.1 Collaboration for Exposure to COVID-19 Prevention Guidelines

3.2 Collaboration with Undergraduate Students

3.3 Communication with Experts and Citizens

Chapter 4: Communication within the KDCA and with Relevant Organizations

4.1 An Integrated Intra-organizational Communication System

4.2 Communication with Relevant Organizations

Chapter 5: Communication with Communities and Surveys of the Public’s Perception of COVID-19

5.1 Communication with Local Communication Officers

5.2 Surveys and Research of the Public’s Perception of COVID-19

Chapter 6: Risk Communication Assessment and SOP Publication

6.1 Development of the Assessment Indicators for Risk Communication and Publication of the SOP